SelectBooks Publishing

New York , NY — August 13, 2008 — SelectBooks announces the release of a new book, Strategic Entrepreneurism™: Shattering the Start-Up Entrepreneurial Myths, by entrepreneur, educator, and author Jon Fisher. In this how-to book for aspiring entrepreneurs, Fisher reveals the secret to his own entrepreneurial success in Silicon Valley. His story will change what readers think they know about how to effectively build and lead a start-up company.

Fisher’s unconventional 15-year software career, described in detail in Strategic Entrepreneurism (SelectBooks, $21.95), includes selling a start-up company to Oracle. The book, which centers on the idea of designing a company specifically to be acquired by a larger one (rather than to become the next big IPO), offers a guide for ambitious entrepreneurs to help them complete their own successful acquisitions.

“While every entrepreneur may dream of creating the next Google, the reality is that most start-ups fail precisely because they’re trying to become the next big name success,” says Fisher, who, in addition to being a entrepreneur and seasoned motivational speaker, is also a lecturer at University of San Francisco’s School of Business and the recipient of Ernst & Young’s coveted “Entrepreneur of the Year” award.

Fisher’s Strategic Entrepreneurism tells readers step-by-step how to design their companies towards the path of least resistance, maximum payoff, and the lowest amount of risk. The book also explains how to avoid the common pitfalls of starting a company, such as growing too fast; focusing on the wrong product; and accepting too much funding from outside investors.

Jon Fisher’s talent for building businesses is endorsed by industry leaders including Ray Lane, managing partner, Kleiner Perkins Caufield & Byers and former president, Oracle Corporation, who states "Jon is a gifted entrepreneur.”

Stanford University professor Gerald Fisher and veteran writer Wallace Wang are co-authors of this book which will be available at bookstores in September of 2008.

Some highlights from Jon Fisher’s book tour are listed below:

Oct 24, 2008
MIT/Stanford VLAB Emerging Business lecture

Sept 30, 2008
On-campus lecture at GeorgetownUniversity

Sept 25, 2008
On-campus lecture at BrownUniversity

Sept 23, 2008
On-campus lecture at ColumbiaUniversity

Sept 22, 2008
On-campus lecture at VassarCollege

Sept 16, 2008
Book signing at Book Passage
51 Tamal Vista Blvd. Corte Madera, CA
Open to public, 7pm Pacific

Sept 16, 2008
CBS RADIO (KYCY) 3pm

Aug 25, 2008
FountainBlue Online Webinar on Strategic Entrepreneurism sponsored by Microsoft
5:30 – 7:00 p.m. PST, details:

$20 for the Lecture, $30 for the Lecture plus one to four follow-up sessions at times to be confirmed
Pre-register at http://www.acteva.com/booking.cfm?bevaid=163018 by noon on August 22. Registration following that time will be a $10 additional fee.

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Contact- Kenichi Sugihara
Phone (212) 206-1997
Fax (212) 206-3815

kenichi@selectbooks.com