SelectBooks Publishing

SelectBooks is proud to announce the publication of Strategic Entrepreneurism™—Shattering the Start-Up Entrepreneurial Myths, by noted business figure and lecturer Jon B. Fisher.

The basic idea behind Strategic Entrepreneurism is simple yet vital: to convince the start-up entrepreneur to refocus his or her vision for their venture. Rather than setting out to create an entity that becomes a dominant figure in a chosen market, Fisher’s methods envision conceiving and designing a company that is attractive enough for a more dominant company to consider as an acquisition.

Strategic Entrepreneurism has certainly worked for Mr. Fisher. He started his first company while still an economics undergraduate at Vassar College, and which he sold at age 23. He later founded and served as CEO of Bharosa, Inc., a major developer of online security systems that was acquired by Oracle in 2007, thereby giving investors a six-fold return on their investments in a three-year time frame—becoming twice as profitable as a typically successful start-up model in roughly half the expected time.

It is the experiences garnered from these ventures, as well as the experiences of other business mavericks, that form the backbone of Strategic Entrepreneurism. It is about designing a company correctly from the very start toward a clear and de finite outcome—its image as an attractive acquisition target. To do so, Fisher shares his trademarked system and shows why conventional entrepreneurial wisdom may not be all that wise. Among the ideas that shatter accepted notions in Strategic Entrepreneurism:

Why a company should rely far less on investment capital
Why the longer a company stays in business, the greater its chance of failure

And a host of others. In the process, Fisher not only details the Strategic Entrepreneurism system, but even reexamines what being an entrepreneur is all about.

SelectBooks is confident that Strategic Entrepreneurism will find an eager audience with those considering a start-up venture, those currently running a large or small company and wondering why they are struggling against the competition, and those simply fascinated by the uniquely American game of business in all its guts, glory and complex strategies. Jon Fisher best sums up the appeal of Strategic Entrepreneurism when he writes in the first chapter, “Nobody can guarantee success, but Strategic Entrepreneurism can focus your efforts and steer you in the right direction toward making your company profitable in the shortest amount of time… I can guarantee that my ideas will make you think about your company from a different point of view, and sometimes having the right perspective can keep you on the right side of the fine line between failure and success.”

Many thanks for taking the time out to read this letter.
Sincerely yours,

Kenichi Sugihara,
Director of Marketing and Publicity
SelectBooks, Inc.

(212) 206-1997 phone
(212) 206-3815 fax