|
Marketing & Publicity
Overview:
The publication Strategic Entrepreneurism will be supported by a robust marketing and publicity program with the intention of featuring the message of this book and Jon Fisher’s insights in print, broadcast and television media. Jon is a professor of economics at the University of San Francisco and a much sought guest speaker on economic issues on San Francisco/Silicon Valley media.
This campaign will include distribution of publicity materials to several hundred media outlets: print, radio, television, regional, and national; as well as a national speaking tour scheduled to begin in late summer, early fall 2008.
Advertising placements will include a spot in Publishers Weekly scheduled for this fall.
Jon is engaged in a lively discussion of this book and the topics it covers at his blog: http://jonbfisher.blogspot.com/
Endorsements:
"Jon is a gifted entrepreneur.”
Ray Lane
Managing Partner at Kleiner Perkins Caufield & Byers; Former President, Oracle Corporation
“Jon is among the smartest and most exciting of the hundreds of entrepreneurs I've worked with as an investor.”
Barry A. Newman
Venture Partner at Neocarta; Former Vice Chairman of the Technology Group at Bear Stearns
"Jon Fisher's book maps entrepreneurism like a wilderness expedition. A good read for start-up teams out of their comfort zone and in need of a compass."
John C. Read
President & CEO - Outward Bound; Former Assistant Secretary in the U.S. Labor Department
Book Tour Details (to date):
Oct 24
MIT/Stanford VLAB Emerging Business lecture
Sept 30, 2008
On-campus lecture at GeorgetownUniversity
Sept 25, 2008
On-campus lecture at BrownUniversity
Sept 23, 2008
On-campus lecture at ColumbiaUniversity
Sept 22, 2008
On-campus lecture at VassarCollege
Sept 16, 2008
Book signing at Book Passage
51 Tamal Vista Blvd. Corte Madera, CA
Open to public, 7pm Pacific
Sept 16
CBS RADIO (KYCY) 3pm
Aug 25
FountainBlue Online Webinar on Strategic Entrepreneurism sponsored by Microsoft
5:30 – 7:00 p.m. PST, details:
- $20 for the Lecture, $30 for the Lecture plus one to four follow-up sessions at times to be confirmed
- Pre-register at http://www.acteva.com/booking.cfm?bevaid=163018 by noon on August 22. Registration following that time will be a $10 additional fee.
|
