Introductory Letter:

Greetings:
SelectBooks is pleased to announce the publication of "When You Grab a Cat by the Tail – Short Bursts of Inspiration for Busy People" by Rob Lebow and William L. Simon, the most recent book from these two well-established authors and their first collaboration for SelectBooks. This new volume represents Lebow and Simon’s first efforts to break out of the business/corporate realm in which they have made their reputations as they subtly and gracefully address a meta-issue with universal relevance: the application of morality, ethics, and common sense in everyday life.

The vehicle they have chosen to communicate their ideas is deceptively simple and eminently approachable. “When You Grab a Cat by the Tail” collects quotes and anecdotes that the authors have amassed during their careers writing, researching, and commenting on the realms of business, science, and government, and presents them as simple yet profoundly relevant fables for the contemporary situation. Divided into five sections addressing the topics of Change, Leadership, Ethics, Interpersonal Communication, and Social Hierarchies, the end product offers the reader a meeting point between Aesop and the renowned “Chicken Soup” series. In fact, the book’s relatively small size and the mellow simplicity of its delivery and messages have led some to refer to it as “American Zen.”

As we watch our lives and the world in which we all live become more and more hectic and disjointed, many have come to notice an increasing need to reacquaint ourselves, as a society and as individuals, with the folk knowledge and fundamental truths preceding generations have used to forge their paths and build a strong, compassionate, and smoothly functioning society. Taking their cue from Mark Twain – the source of the book’s title and perhaps the first “master” of American Zen – Lebow and Simon offer their book as a potential teaching tool for the home, the classroom, or the workplace, or simply as a source of personal inspiration and guidance.

We at SelectBooks are confident that “When You Grab a Cat by the Tail” will be yet another sturdy building block in the reputations of these two highly accomplished authors, and we expect it to find an audience that cuts across nearly all demographics with its combination of entertainment and inspiration. Please take a moment to download the materials from our electronic press kit and please do not hesitate to contact me directly should you require any additional information.

Many thanks for taking the time out to read this letter.

Sincerely yours,

Kenichi Sugihara,
Director of Marketing and Publicity
SelectBooks, Inc.

(212) 206-1997 phone
(212) 206-3815 fax