So you think you know marketing…

Think again.  Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today’s marketplace.

Sandra Holtzman and Jean Kondek employ their combined 40+ years’ worth of marketing savvy to cut through all the usual malarkey—and, let’s face it, bullsh@#*—to give you a streamlined approach to successfully launching a product, service, or company.  Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.

The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today’s busy audience. Moreover, each chapter is stand-alone and immediately actionable.

It doesn’t take a rocket scientist to understand the value of a well thought out marketing program.  But carving your niche in the marketplace can be a daunting task.  Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.