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If you have a valuable idea, and want to make the leap from visionary to billionaire, you need to read this book. In it, the author uses the characters of Larry and Barry—personifications of the “marketing maven” and the methodical “inside partner,” respectively—to guide readers in their decisions regarding their own ventures.
From business-building to profit-making, the Larry and Barry characters will keep you entertained while offering priceless advice on what to do and what pitfalls to avoid. Considering the fact that the author, Arthur Lipper III, is the former owner and publisher of Venture magazine, would you expect any less?