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In Search of Business Value: Ensuring a Return on Your Technology Investment

Robert McDowell & William L. Simon

ISBN: 1-59079-062-6
224 pages/softbound


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In today’s high-tech business world, few issues are more crucial than how companies can gain competitive advantage through new technology, especially information technology (IT). But how much should a company spend on technology? And how should those decisions be made?

In Search of Business Value offers a practical, close-up examination of how a manager or executive can best determine whether a new technology expenditure is justified by a business need. In this indispensable guide, Microsoft Vice President Robert McDowell teams with best-selling author William Simon to scour the country and the world for input from representatives of companies and governmental organizations that have been successful in realizing returns on investment in technology. The stories make fascinating reading, and the advice they impart is invaluable.


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