This book is required reading for ALL agencies and their clients …
Why do some client/agency partnerships thrive while others fail? At a time when agency management has become one of the most complex tasks facing today’s companies, Agency Mania will transform the way you look at client/agency partnerships.
The realities of new media, digital technology, social networks, high speed information, and multiplying channels of communication certainly paint a daunting picture. In Agency Mania, veteran marketing guru Bruno Gralpois demonstrates that this unwieldy situation is not the way things have to be. The author shines a bright light on the insanity of clients and agencies failing to work optimally together or clients failing to manage their agencies as valuable brand-building and growth allies for their companies.
Agencies bring a huge amount of experience and savvy to the table, and their input can be invaluable. The organization that can manage them efficiently grants itself an enormous advantage over one who does not. Agency Mania shows how it is done.
Presskit for Agency Mania