Life on Earth is increasingly at risk. Rescuing our planet and ourselves is a growing concern for people of all ages and all walks of life. Mark C. Coleman’s groundbreaking book, The Sustainability Generation: The Politics of Change & Why Personal Accountability is Essential NOW! takes a hard look at where we currently stand and how to move forward. The Sustainability Generation goes beyond being simply another “green” book with its focus on the problems with our acquisitive culture and its root cause —entitlement.

Our culture of entitlement encourages the belief that instant gratification is our right. Now our consumption habits are out of control, and they are sabotaging our destiny. Mr. Coleman argues that nurturing our sense of personal responsibility and curbing our hunger for more “stuff” are the most important steps toward saving our world for future generations.

The Baby Boom Generation is retiring and Generations X and Y will soon receive the largest transfer of wealth in history. The Sustainability Generation emphasizes the urgent need for all generations in our current culture to work together to redefine our core values; it provides a clear roadmap to empower us to achieve sustainability.