Let’s face it: customers don’t want to hear sales pitches, yet salespeople still cling to this safety net. Why? Just like most of us, they fear taking that giant step into the unknown. In his new book, Ditch the Pitch, Steve Yastrow, leads the way with an innovative message: tear up your sales pitch and improvise.
Ditch the Pitch breaks the art of sales down to the essentials. It reminds us that the salesperson’s key tools are imagination, conversation, and improvisation. Throughout the book, Steve cites well-known improv comedians and musicians as examples for his concept, translating their improvisational techniques into a method for creating compelling and unique interactions with customers.