Like it or not, all of us are touched by the trend toward globalization. But few leaders are prepared for working across borders—both physical and cultural. The costs of cultural blind spots can be immense, running the gamut from lost opportunities to lawsuits.
In Culture Clash, Dr. Zweifel takes the reader in hand to teach how to achieve objectives, create alignment, and navigate cross-cultural ventures and mergers while avoiding potentially devastating mistakes in your interactions across any number of cultural divides. (Published in conjunction with the Swiss Consulting Group.)
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