A “leader” is often defined by the greatness of his or her vision. But all too often, the burgeoning leader does not know how to properly communicate strategies and turn them into results. Just as often, a company’s staff has insight and information that never makes its way to the top, and is therefore wasted.

The difference between a good company and a great one may lie in its ability to communicate. In Communicate or Die, his second title for SelectBooks, Dr. Zweifel shows you how to achieve breakthrough performance simply by changing the way you speak and listen. With lessons that are applicable beyond business, having implications for conduct in the halls of government and even social interaction, Communicate or Die offers the opportunity to harness the power of your speaking and listening to shape reality. (Published in conjunction with the Swiss Consulting Group.)