SelectBooks Publishing

Agency Mania has an insightful point of view that is valuable to anyone working with an agency. Through this book, Bruno Gralpois brings a results-oriented spotlight to the critical agency-client relationship and demystifies the approach to getting the most from one of a company’s most important strategic partnerships.”

Brady Brewer, Vice President, Brand Loyalty
Starbucks Coffee Company

A must read for academia, practitioners and the corner office. Bruno underscores the critical importance of trust in communications, collaboration and transparency which is the foundation of any client / agency relationship. With trust you realize a dividend to help navigate troubled waters. Without it, your marketing efforts are taxed impeding progress and smooth sailing.

Craig Spiezle. Executive Director and Founder
Online Trust Alliance

Every sales and marketing leader would learn from the challenges and thought that Gralpois so eloquently puts in this book. Whilst Agencies are smart, Bruno flags all the things that should have been said and discussed for the last 20 years. This will change the agency landscape if the big guns listen.....

Jon Hall, Executive Vice President, Chief Marketing Officer
Travelport Corporation

As business becomes more competitive and complex, the business of building brands with clients becomes more complex and more difficult. Agency Mania given us all a most incisive and complete definition of the nature and scope of the problem as well as roadmap to the solution. This book is a must read for all of us in the agency business.

Nick Lambesis, Chairman and Founder
Lambesis

The importance for clients in establishing great relationships with agencies cannot be understated. Agency Mania emboldens clients with a unique perspective on how to nurture successful and profitable partnerships with agencies.

Steve Lightfoot, Communications Procurement Manager
World Federation of Advertisers

In this time of fast paced change in technology and media, major corporations can get caught in a vicious cycle of speed-dating and dysfunctional relationships with their agency partners. Bruno, through his deep agency management expertise and high level thought leadership, knows how to foster win/win partnerships. If you want to get inside the head of an inspiring, whip smart leader who has been there, this book is a must read.

Vivanne Arnold, Director Brand, Advertising and Emerging Media
Telstra Australia

Bruno's unique point of differentiation is not only a strong strategic vision but, in his experience managing the complexities that result in executing such a plan, he brings practicality to his solutions. There are other high-level strategies on how to best align agency resources to client business needs, but this is reality... and we need the real world solutions Bruno provides.

Tom Lapaze, Director Microsoft.com
Microsoft Corporation

Few marketers truly understand both the client and agency sides of the business. However, Bruno Gralpois certainly does.He is a progressive marketer, with his finger on the pulse of the constantly evolving marketing industry.If Bruno's insights were applied across the business world, I believe clients and their agencies would have far more productive relationships.”

Mark Browstein, President & CEO
Brownstein Group

The complexity of marketing today requires that any organization that engages an agency to achieve its marketing objectives requires professionals who are skilled in developing strategic relationships with their agency partners. In many organizations, agency management is synonymous with vendor management or procurement. Bruno has raised the bar and elevated agency management to a core marketing operations discipline.

Ashish Vazirani, Management Consultant
MarketBridge

I worked with Bruno for four years developing, integrating, and managing a global multi-agency model supporting Microsoft’s direct and relationship marketing activities. During that time I was impressed with his ability to understand Client and Agency wants & needs, and find the win-win for both parties that is essential for a long-term mutually beneficial relationship that generates great work. His passion for this vital and important aspect of marketing is evident, and in conjunction with his experience and skills makes him a qualified reference on how to get it done right.

Scott Frank, Senior Director, Technical Audience Global Marketing
Microsoft Corporation

I had the opportunity to experience first-hand Bruno’s ability to manage extremely complex and often controversial client and agency challenges. Bruno intuitively knows how to get to the core of a problem, steer teams toward a solution and drive mutual success. The model he’s created for client-agency relationships can, and should serve as a blueprint for any client who wants to optimize theirs.

Patricia Berns, Executive Vice President, Global Account Director-Verizon
MRM Worldwide

The challenges of managing agency relationships have never been more complex. In today’s accelerated environment of evolving models for agency compensation, creative, integration, execution, digital and traditional media, as well as measurement, Bruno has mastered a strategic approach which ensures a win-win for both client and agency while up-leveling business results for both parties. Never satisfied to rest on his laurels, Bruno is a restless agent for measurable improvement on every front. Whether someone is just getting started working with an agency for the first time, or a seasoned executive seeking to deliver millions of dollars of impact for either the client or agency side, spending time with Bruno’s experience and insights consistently pays back dividends that only grow over time.

Katherine James Schuitemaker, Founder & President
The Resonance Group

In a marketing and media world seeing systemic changes around every corner, one thing remains constant – chaos. The marketing and agency world is under more stress than ever in its history, yet over the last five years, I’ve watched Bruno Gralpois create order where there was none, solve agency integration problems more complex than disputes between minor nations and find the right direction in what appeared to be hurricanes of indecision. It isn’t simply a matter of native intelligence or years of hands-on experience, Bruno has a constant focus on solving the underlying problems when most other leaders continue to repeat mistakes day after day.

Casey Jones, Founder & President
Jones & Bonevac

It is no secret that great brands are backed by great communication agencies. It remains a mystery, however, why many of today's marketers do not see the full power and importance of investing in a great relationship with their agencies. It is no mystery to Bruno. He is extraordinarily passionate and knowledgeable about what it takes for businesses and their agencies to do the best work... and most importantly, why it is so critical for today's brands. Bruno fully understands this two way relationship and how to manage all its complexities to create the truly strategic partnership that is needed in today's ever changing marketplace.

Randy Wise, VP Online Experience
Safeco Insurance