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MASTERING THE ROCKEFELLER HABITS

What You Must Do to Increase the Value of Your Fast-Growth Firm

by Verne Harnish

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ISBN: 1-59079-015-4 (Hardcover, Available Now!)

DESCRIPTION: 

"Verne is THE guru of fast growth companies. Those who listen GROW and SUCCEED ... so listen or read!"

-Tom Peters

Business guru Verne Harnish's firm Gazelles has brought hundreds of businesses to fast-growth profitability. Now he shares entrepreneurial secrets in this must-read business primer. Harnish has discovered John D. Rockefeller's underlying strategy. Further study uncovered three winning habits:

ü Priorities: A few rules remain consistent with a firm's core values and long-term goal.   Others change regularly -- what Harnish calls the Top 5 and Top 1 of 5.

ü      Data: Key metrics should be measured over time (Smart Numbers); short-term metrics provide a tighter focus on an aspect of the business (Critical Numbers).

ü      Rhythm: A well-organized set of meetings keep everyone aligned and accountable.

In addition to case studies, a bonus chapter co-authored by Rich Russakoff reveals winning tactics to get banks in competition to finance your business venture. MASTERING THE ROCKEFELLER HABITS provides necessary tools for making strategically smart decisions and for  keeping everyone aligned and accountable to those decisions. 

"The undisputed expert in helping entrepreneurs grow their firms [has] now brought you his powerful ideas in book form."  

-Ted Leonsis, Vice Chair, AOL

  Owner, Washington Capitals

AUTHOR BIO:  Verne Harnish has a long, influential track record with entrepreneurial and emerging business. After co-founding the Association of Collegiate Entrepreneurs (ACE) and establishing chapters in universities worldwide, he founded the internationally recognized Young Entrepreneurs Organization (YEO).  As the founder of prestigious MIT/Inc./YEO Executive Program, founder of Gazelles, Inc. and creator of the Master of Business Dynamics program, Verne’s mission is to help entrepreneurs of emerging, fast-growth companies increase the value of their firms. Verne Harnish has a B.S. in Mechanical Engineering and an MBA from Wichita State University.  He lives in Virginia with his wife Julie and two sons, Cameron and Cole.

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