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THE LEADER'S VOICE
Communication that Creates Passionate Alignment.
by Boyd Clarke and Ron Crossland
Foreword by Tom Peters
Was $21.95 U.S./$32.95 CAN
NOW $17.56 U.S./$26.36 CAN
ISBN: 1-59079-016-2 (Hardcover, Available Now!)
Click Here to BUY!DESCRIPTION: Communicate powerfully and watch your organization and career soar!
“To say language is everything to a leader is no understatement. It’s a fact,” says Tom Peters, America’s number one business guru. Interestingly enough, The Leader’s Voice is the first book published by Tom Peters Press.
Boyd Clarke and Ron Crossland, executives at tompeterscompany!, and the authors of this provocative, instructive book, define the core principles of effective leadership communication. In a turbulent business climate the ability to communicate authentically and powerfully is the crucial leadership competence. Yet today’s complex, networked, virtual workplace has muted many leaders.
Reviewing twenty years of leadership and communication research, sifting over 1,100 examples of leadership communication, and studying the inferences of modern neurological science has led the authors to a simple, stimulating leadership communication model. Leaders, at their best, communicate simultaneously on three channels: Factual, Emotional and Symbolic (FES). Clarke and Crossland demonstrate how FES can be used in public presentations, one-on-one meetings and even via email to enhance a leader’s effectiveness and ability to move his or her constituency to greater conviction, consciousness and competence.
The authors have consulted with executives and line managers for over 15 years. Their experience spans the financial, high-tech, retail, and energy industries in over fifteen countries. From Malaysia’s factory floors to Silicon Valley’s boardrooms, Clarke and Crossland have experienced leadership communication at its best and worst.
Ever wonder how John F. Kennedy, Margaret Thatcher and Martin Luther King, Jr. commanded through communication? Read this book and apply the principles. You’ll discover the power in your voice.
AUTHOR BIO: Boyd Clarke is the CEO and Ron Crossland is the Vice Chairman at tompeters company!